Late Light key frame
Aster CoffeeCampaign2025

LATE LIGHT

A three-spot commercial campaign and motion system launching a specialty coffee brand across Canada.

The brief

Launch a new coffee brand with three 30-second spots plus a reusable motion toolkit the client could run themselves.

How we made it

One studio day, one practical cafe build and a locked lighting plan let us capture all three spots back to back. The motion system was designed alongside the shoot so titles, lower thirds and pack shots shared the same grid.

The result

The campaign ran across broadcast and paid social for six months, and the toolkit is still being used by the client's internal team.

Gallery

Warm-lit cafe scene from the Late Light campaignCinematic hero frame used in the campaign key artSet build for the Late Light campaignFinal graded frame from Late Light

More work

Studio assistant

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Hey — I'm Mari, the M.A. Studios assistant. Ask me about our video or music work, pricing, or I can point you to a 30-minute intro call.