The brief
Launch a new coffee brand with three 30-second spots plus a reusable motion toolkit the client could run themselves.

A three-spot commercial campaign and motion system launching a specialty coffee brand across Canada.
Launch a new coffee brand with three 30-second spots plus a reusable motion toolkit the client could run themselves.
One studio day, one practical cafe build and a locked lighting plan let us capture all three spots back to back. The motion system was designed alongside the shoot so titles, lower thirds and pack shots shared the same grid.
The campaign ran across broadcast and paid social for six months, and the toolkit is still being used by the client's internal team.




Studio assistant
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