The brief
Northbound wanted a recruitment-led brand film that felt human rather than corporate, with no voiceover and no stock-footage gloss.
Northbound — Brand Film — 2025
QUIET HOURS
A brand film about the hours nobody sees — the late shift that keeps a national logistics business moving.
How we made it
We embedded with two overnight crews for a week before rolling a single frame, then shot documentary-style with a two-person unit so nobody performed for the camera. The edit is scored to a single unbroken piano take.
The result
Applications rose 41% in the two months after launch, and the film was cut down into six social variants that carried the campaign for a year.
Gallery
